Text Marketing Statistics:
Over 20 billion texts are sent every day globally. (Adobe)
97% of American adults text weekly. (Pew Research)
Text messages have a 45% average response rate. (Velocify)
90% of text messages get read within 3 minutes of delivery. (Forbes)
98% of texts are opened (compared to just 20-30% for email). (Adobe)
Over half of customers would rather text a customer support agent instead of using other available options. (eWeek)
64% of people prefer text messaging versus calling for customer service and another 44% would rather send a text than stay on hold. (OneReach)
86% of surveyed enterprises plan to use SMS. That same study shows that 70% of enterprises consider SMS the number one mobile technology. (Harris)
90% of leads prefer to be texted, compared to called. (FranchiseHelp)
Texting is the highest rated contact method for customer satisfaction compared to all other communication channels (Text – 90%; Phone – 77%; Facebook – 66%). (eWeek)
Text messages can be EIGHT TIMES more effective at engaging customers. (Source: Cellit)
85% of smartphone users would rather "give up drinking water" than delete their mobile apps. (Source: Apigee)
43% of customers are more likely to make a purchase when mobile offers are part of an orchestrated campaign that unfolds over time across multiple channels. (Source: Responsys)
90% of consumers who have joined mobile loyalty programs feel they have gained value from them. (Source: Zoomerang)
Nearly two-thirds of consumers subscribed to mobile marketing indicate that they have made a purchase as a result of receiving a highly relevant mobile message. (Source: Responsys)
An estimated 54 million consumers in the U.S. will use smartphone coupons in 2014. (Source: eMarketer)
Mobile offers are redeemed TEN TIMES more frequently than print offers. (Source: eMarketer)
- Texting sees an engagement rate 6 to 8 times higher than email marketing.
- Text messages are usually read within 5 seconds of receipt!
- SMS coupons are 10 times more likely to be redeemed than print or email coupons.
- 70% of people say they would actually like to receive offers on their mobile phones!
- Source: slicktext.com
74 million people in the US have opted in to receive text messsages.
The average US mobile user spends 2.7 hrs per day socializing on a mobile device.
86% of respondents with loyalty programs say Mobile Marketing has been successful.
Source: Sound Bit Corp. 2012
*2% of sales are made on the 1st contact
*3% of sales are made on the 2nd contact
*5% of sales are made on the 3rd contact
*10% of sales are made on the 4th contact
*80% of sales are made on the 5th thru 12th
Follow Up Statistics
*48% of sales people never follow up with a lead
*25% of sales people make 2 contacts
*12% of sales people make 3 contacts
*10% of sales people make more than 3 contacts
Why Customers Leave:
- 68% non-caring or feel unappreciated (They forget about you)
- 14% product dissatisfaction
- 9% Price
- 5% Because of a friend's recommendation
- 3% Move
- 1% Die
Source: U.S. Chamber of Commerce