Text Marketing Statistics:

Over 20 billion texts are sent every day globally. (Adobe)

97% of American adults text weekly. (Pew Research)

Text messages have a 45% average response rate. (Velocify)

90% of text messages get read within 3 minutes of delivery. (Forbes)

98% of texts are opened (compared to just 20-30% for email). (Adobe)

Over half of customers would rather text a customer support agent instead of using other available options. (eWeek)

64% of people prefer text messaging versus calling for customer service and another 44% would rather send a text than stay on hold. (OneReach)

86% of surveyed enterprises plan to use SMS. That same study shows that 70% of enterprises consider SMS the number one mobile technology. (Harris)

90% of leads prefer to be texted, compared to called. (FranchiseHelp)

Texting is the highest rated contact method for customer satisfaction compared to all other communication channels (Text – 90%; Phone – 77%; Facebook – 66%). (eWeek)

Text messages can be EIGHT TIMES more effective at engaging customers. (Source: Cellit)

85% of smartphone users would rather "give up drinking water" than delete their mobile apps. (Source: Apigee)

43% of customers are more likely to make a purchase when mobile offers are part of an orchestrated campaign that unfolds over time across multiple channels. (Source: Responsys)

90% of consumers who have joined mobile loyalty programs feel they have gained value from them. (Source: Zoomerang)

Nearly two-thirds of consumers subscribed to mobile marketing indicate that they have made a purchase as a result of receiving a highly relevant mobile message. (Source: Responsys)

An estimated 54 million consumers in the U.S. will use smartphone coupons in 2014. (Source: eMarketer)

Mobile offers are redeemed TEN TIMES more frequently than print offers. (Source: eMarketer)

  • Texting sees an engagement rate 6 to 8 times higher than email marketing.
  • Text messages are usually read within 5 seconds of receipt!
  • SMS coupons are 10 times more likely to be redeemed than print or email coupons.
  • 70% of people say they would actually like to receive offers on their mobile phones!
  • Source: slicktext.com

74 million people in the US have opted in to receive text messsages.

The average US mobile user spends 2.7 hrs per day socializing on a mobile device.

86% of respondents with loyalty programs say Mobile Marketing has been successful.

Source: Sound Bit  Corp. 2012

Sales Statistics

*2% of sales are made on the 1st contact

*3% of sales are made on the 2nd contact

*5% of sales are made on the 3rd contact

*10% of sales are made on the 4th contact

*80% of sales are made on the 5th thru 12th

Follow Up Statistics

*48% of sales people never follow up with a lead

*25% of sales people make 2 contacts

*12% of sales people make 3 contacts

*10% of sales people make more than 3 contacts

Why Customers Leave:

  • 68% non-caring or feel unappreciated (They forget about you)
  • 14% product dissatisfaction
  • 9% Price
  • 5% Because of a friend's recommendation
  • 3% Move
  • 1% Die

Source: U.S. Chamber of Commerce